Day Two Executive Only Educational Sessions:
Our second day of Executive Sessions is all about education and idea sharing. Each two-hour session will be devoted to a specific topic (Marketing, Training, and Management/Operations, respectively), starting with a one-hour presentation by industry leaders on the topic who will present the most timely current challenges accompanied by the latest and most successful strategies being applied today, and followed by a full hour of Brainstorming new solutions relative to the topic. You’ll hear the latest and greatest ideas, and walk away with invaluable information and insight on the specific strategies and solutions your company should be employing, today!
Main Event and Executive Education:
Get Connected Brainstorming is designed to get you connected in more ways than one! Just as our Brainstorming Sessions are divided into three component events—Main Event and Executive—to connect you with others from coast to coast who share your level of responsibility and best understand the challenges you’re facing today; our Brainstorming Educational Sessions are designed to connect you with educational opportunities that are tailor-made to increase, expand, and enhance your professional expertise. Brainstorming is jam-packed with learning opportunities, so we’ve organized our Brainstorming Educational Sessions into Tracks to help you identify the sessions that will best suit your needs, and make a personal plan to get the absolute most out of the event. Topics are carefully selected to align with the very latest trends in marketing, training, management, and technology. ALL sessions are designed to deliver only the most timely information, proven strategies, relevant resources, and skills that you can begin using immediately, led by educators who are carefully chosen for their subject-matter expertise and ability to convey the information in a way you can really “wrap your brain around.”
Complete Educational Sessions will be posted here so please check back often!
Management/Operations
The Management/Operations Track is where you’ll find sessions on team leadership and motivation, efficiency improvements, increasing income and ROI, going green, revenue management and reporting, compensation and benefits, property improvement, and all other topics designed to improve management and operations. Choose appropriate sessions from the Management/Operations Track if you’re responsible for management functions at any organizational level from on-site through corporate. Attendees might include: Site Managers, Asset Managers, Multi-Site Managers, Regional Managers, Marketing Directors, Directors of Property Management, VPs of Property Management, Chief Operations Officers, Chief Executive Officers, Chief Financial Officers, etc.
Marketing
The Marketing Track is where you’ll find sessions on branding, advertising, retention, and all other topics relative to promoting your company and community as your residents’ and future residents’ best possible choice. Choose appropriate sessions from the Marketing Track if you’re responsible for any aspect of the marketing function including sales; resident relations, retention, re-marketing; marketing planning and management; creative; communications; public relations; marketing execution; marketing tracking/measurement; etc. Attendees might include: Marketing Managers, Creative Directors, Marketing Directors, VPs of Marketing, Chief Marketing Officers, etc.
Training
The Training Track is where you’ll find sessions on professional development, curriculum planning, training delivery, increasing training participation and retention, tracking training results, employee recruiting and retention, skill analysis, performance evaluation and enhancement, and all other topics relative to managing the careers and professional performance of your team. Choose appropriate sessions from the Training track if you’re responsible for training or human resources functions at all organizational levels, from on-site through corporate. Attendees might include: On-Site Trainers, Regional Trainers, Directors of Training, VPs of Training, Chief Training Officers, Human Resources Directors, VPs of Human Resources, Directors of Personnel Development, etc.
Technology
The Technology Track is where you’ll find sessions on technology-based platforms, applications, systems, strategies and innovations designed to help you better perform any aspect of property management including (but not limited to) online advertising; website design, development, and operations; social media marketing; yield management; search engine optimization; tech trends; online communications; etc. Choose appropriate sessions from the Technology track according to your specific needs. Attendees might include (but are not limited to) Technology / IT Directors, Chief Information Officers, Social Media Managers, and Multifamily Professionals of all disciplines.
Frequently Asked Questions:
What track is best for me? To focus your Brainstorming learning experience on your personal career development needs, we recommend choosing the track that best suits your primary area of responsibility. (if you are, for example, a Director of Marketing, then the Marketing Track is where you’re probably going to find sessions that are best suited to your needs).
Can I attend sessions on more than one track? Absolutely! With the exception of the optional Trends Luncheon, all Brainstorming Educational sessions are included in your single base registration fee, so you can attend any session you wish; and since there’s no need to pre-register for specific sessions, you can even change your mind about which sessions you’d like to attend, anytime. If you have shared or secondary responsibilities (if you are, for example, a Director of Marketing & Training who’s interested in using Technology to better perform your job and also want to become a better team leader) , you are free to choose sessions from the agenda, by topic, that best suit any or all of your needs!