Internet Search and Social Marketing represent two of the most powerful opportunities available for you to outperform your competitors and raise your brand to the forefront of your customers’ attention. While Social Media continues to grow wildly in both use and functionality, search continues to grow more powerful every year; but how do they play together? How do you increase your odds of being found in search and social media? How can they be combined and leveraged to work better together than individually? What’s the role of content in the equation; how can you consistently create content that your target market will enjoy; and can that enjoyment be converted effectively and measurably into sales? Join Arnie as he answers these questions and more, and shows you step-by-step how to reap the rewards of an accelerated search and social brand in 2013 and beyond!
Date: Thursday, November 8, 2012
Time: 8:30 am
Room: Interactive Marketplace Stage
Track: Keynote Presentation
Level: Intermediate/Advanced
Presented by Arnie Kuenn, President, Vertical Measures
Arnie Kuenn is the founder and president of Vertical Measures and author of Accelerate: Move Your Business Forward Through the Convergence of Search, Social, & Content Marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive website marketing which led to the formation of Vertical Measures in 2005. Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and current president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute. A more complete list of his prior speaking engagements is available on Arnie’s Speaker Bio page, as well as booking information.