The Marketing Track is where you’ll find sessions on branding, advertising, retention, and all other topics relative to promoting your company and community as your residents’ and future residents’ best possible choice. Choose appropriate sessions from the Marketing Track if you’re responsible for any aspect of the marketing function including sales; resident relations, retention, re-marketing; marketing planning and management; creative; communications; public relations; marketing execution; marketing tracking/measurement; etc. Attendees might include: Marketing Managers, Creative Directors, Marketing Directors, VPs of Marketing, Chief Marketing Officers, etc.
Brainstorming’s Active Educational Sessions are enhanced educational experiences that are tailor-made to increase, expand, and enrich your professional expertise. This year’s sessions are designed for maximum interactivity, so you’ll learn hands-on, and walk away with solid skills! Bring your laptop … we’ll provide internet access and much more!
Frequently Asked Questions:
What track is best for me? To focus your Brainstorming learning experience on your personal career development needs, we recommend choosing the track that best suits your primary area of responsibility. (if you are, for example, a Director of Marketing, then the Marketing Track is where you’re probably going to find sessions that are best suited to your needs).
Can I attend sessions on more than one track? Absolutely! With the exception of the optional Trends Luncheon, all Brainstorming Educational sessions are included in your single base registration fee, so you can attend any session you wish; and since there’s no need to pre-register for specific sessions, you can even change your mind about which sessions you’d like to attend, anytime. If you have shared or secondary responsibilities (if you are, for example, a Director of Marketing & Training who’s interested in using Technology to better perform your job and also want to become a better team leader) , you are free to choose sessions from the agenda, by topic, that best suit any or all of your needs!
Other Brainstorming 2012 Tracks: