Accelerating Your Brand in Six Months or Less
Presented by Arnie Kuenn, President, Vertical Measures
8 Steps to Driving More Business Through Your Website; 9 Powerful, Low-Cost Content Strategies; and More!
Today’s internet marketing strategy should enhance and support your brand and business’ overall marketing objectives as well as help you reach your online market most effectively. Few companies have a firm handle on such a holistic strategy; and while your company is probably not marketing as effectively as it can be, you can accelerate your marketing efforts to whole new levels of success … in six months or less! Join Arnie for a hands-on workshop presenting his Eight Steps to driving more business through your website—including nine powerful, low-cost content strategies—that will grow your business in six months or less. We’ll discuss: developing a strategy; performing keyword and market research; developing great content; optimizing that content; promoting it through a variety of tactics including social media; distributing via appropriate channels; building links; and then measuring results. You’ll walk away with a solid plan for driving more business through your website; consistently creating and delivering great content; and growing your revenues in six months or less!
Date: Thursday, November 8, 2012
Time: TBD
Room: Executive Brainstorming Room
Track: Keynote Presentation
Level: Intermediate/Advanced
Arnie Kuenn is the founder and president of Vertical Measures and author of Accelerate: Move Your Business Forward Through the Convergence of Search, Social, & Content Marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive website marketing which led to the formation of Vertical Measures in 2005. Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and current president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute. A more complete list of his prior speaking engagements is available on Arnie’s Speaker Bio page, as well as booking information.