Lead Facilitator and Host: Sanford P. Steinberg, AIA, CGP is the Principal of Steinberg Design Collaborative, LLP, in Houston, Texas. The firm has participated in the completion and success of over 2,500 projects throughout the country encompassing over 600,000 residential units and have received numerous awards within the Home Building industry and many reviews by a variety of notable publications over the years and has spoken at many industry conferences. Sanford received his Bachelors of Environmental Design as a graduate of the University of Colorado and completed a Masters of Architecture at the University of California in Los Angeles where he also received the Dean’s Award. He is a member of the AIA and is a NAHB Certified Green Professional. He serves as a trustee on the NAHB Multifamily Trustee Board, National Chairman of the AIA Residential Knowledge Community, past National Chairman of the NAHB Design Committee and Board Member of Dynamo Charities.
Lead Facilitator and Host: Kate Good has been leasing apartments her entire adult life. She quickly gained recognition from her employer, Trammell Crow, as the number one leasing consultant by leasing 52 apartments and closing 48 renewals in one month! Her expertise and enthusiasm took her up the ladder in the corporate world until 7 years ago, she decided to start her own business as a professional speaker and marketing solutions expert. Kate has shared her innovative ideas with many organizations, including Apartment Associations in 37 cities, and national conventions such as The National Apartment Association, 24 appearances at the Multi-Family Brainstorming Sessions, 10 presentations at the International Builders Show, and is an eight time presenter at the Multi-Housing World Annual Convention. She consistently receives the highest marks possible for her content, presentation style and audience involvement. Her presentations have been described as “enthusiastic,” “cutting-edge,” and “quality information.” Kate spends the balance of her time working with clients in the for rent and for sale markets who desire a fresh and aggressive approach to solving marketing and sales challenges. As a leading marketing solutions expert Kate is known for her hands on approach and realistic plans that deliver desired results. Five years ago, Kate joined three of the industry’s top speakers to form The Apartment All Stars, an educational tour delivering high energy events in association with local Apartment Associations. The team has now grown to seven and expanded to offer private events for individual companies.
Michelle Betchner is the Senior Vice President of Performance for Alliance Residential Company and is currently responsible for overseeing various departments such as Marketing, Training, Investor Relations and New Business Development. Her team supports the company’s national portfolio ranging across approximately 45,000 units. Ms. Betchner’s position is both strategic and operational in nature contributing to the implementation of comprehensive programs, initiatives, and tactics that promote the achievement of optimum operational and financial performance. With more than 25 years experience in the Multi-housing industry, she has previously held such positions as Regional Manager and National Marketing and Training Director with Lincoln Property Company. For more details on the company, please visit www.allresco.com.
Claire Collins serves as Vice President of Marketing and Education for Princeton Properties of Lowell, MA. A 20 year veteran of the company, she has contributed to its growth from 800 units in three Massachusetts markets to over 5000 units in four states by directing the lease-ups of repositioned assets and participating in the development of new communities from floor plan design to interior specifications. Her involvement in the multifamily industry includes serving on NAA’s Education Committee and on NAHB Multifamily’s RAM Board of Governors. Claire began her career in the apartment industry as member of CLASS, Inc’s elite group of Leasing Specialists, based in Atlanta, GA. She holds BA in Psychology from Emory University. An enthusiastic Brainstorming participant, Claire has attended the Brainstorming Sessions every year since 1995 and has been a Facilitator since 1999.
Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group where she provides strategic marketing direction for the entire company, overseeing all advertising, marketing and public relations efforts for each of Bozzuto’s six integrated companies – Acquisitions, Construction, Development, Homebuilding, Land Development and Property Management. Jamie brings more than 25 years of multifamily marketing experience to Bozzuto, including five years as chief marketing officer for Kettler. Prior to Kettler, she served as vice president of marketing for Archstone-Smith and for Charles E. Smith Residential. Jamie’s expertise includes strategic planning, brand development, standards implementation, Internet marketing and statistical market analysis. She has extensive experience overseeing major initiatives such as redeveloping corporate web sites and re-imaging campaigns and is an expert in advancing advertising and collateral and in improving corporate and site-specific visual identities. Jamie has won numerous marketing awards, including 30 Pillars of the Industry Awards from the National Association of Home Builders (NAHB). She received a B.S. in mathematics from Ohio State University, where she was captain of the swim team, a Big Ten Champion and an NCAA National finalist. Jamie and her family reside in Annapolis, Maryland.
Gregory Ann Goldrick, NALP has over 15 years experience as a marketing director for several well known multi-family organizations such as Archon, Walden, and Simpson Property Group. Currently she directs strategic marketing and branding (corporate and property based), collateral, signage design, web design, market research, and provides strategic marketing plans which produce increased occupancy and NOI for Simpson Property Group, LP. Her current portfolio responsibility includes communities from Texas to California with a wide range of product types from garden, conventional, mid-rise, high-rise, mixed-use, loft, new construction and affordable housing.
Karen Kossow serves as Vice President of Sales & Marketing at Kettler Management Inc in McLean, Virginia. She is responsible for the strategic planning, development and implementation of sales, marketing and branding programs as well as lease-up and 3rd party management transition oversight. Ms. Kossow has extensive experience in the areas of leasing, marketing and troubleshooting. She has also worked with numerous product lines ranging from affordable to upscale. Ms. Kossow oversees a portfolio of over 16,000 apartments in over 55 locations throughout the Washington metropolitan area and New Jersey. There are an additional 3000 apartments in the pipeline. Prior to joining Kettler, Ms. Kossow was employed at Charles E. Smith Residential. She began her tenure at Charles E. Smith Residential as a Leasing Manager and was subsequently promoted to Pacesetter.Prior to joining Kettler, Ms. Kossow was employed at Charles E. Smith Residential. She began as a Leasing Manager and was subsequently promoted to Pacesetter, Marketing Manager, and ultimately appointed Director of Marketing. Prior to Charles E. Smith Residential, Ms. Kossow served as Activities Director at Dreyfuss Brothers Management. A graduate of William and Mary, Kossow received a Bachelor of Arts degree in French with a psychology minor. Ms. Kossow recently served on the AOBA-DC Metro AACE Award Committee. She hosted local radio show “Apartment Chat,” and since 2002 has served as a facilitator and speaker for the Multifamily Pro Brainstorming Conference. In July of 2006, she was named one of the industry’s “Rising Stars” by Multi-Family Executive Magazine, and in July of 2007 was profiled as one of five people named “The New Order” by Multi-Family Executive Magazine. Ms. Kossow is a speaker at National Industry Conferences and has been published in industry publications. She was the 2005 Vice-Chair and 2006 Chair of the DC Metro Property Management Association Marketing Council
Brad Marting is the President of OptiYield, a consulting practice focused on maximizing net operating income and the value of multifamily real estate investments. Mr. Marting is a 32-year veteran in multifamily, condominium, office, industrial, and retail investments. He has an extensive background in finance, operations, acquisitions, dispositions and asset management. He has acquired, managed, and sold more than three-billion dollars of real estate investment property. He has a MBA, is a licensed Real Estate Broker, and holds three professional real estate designations: the CPM, CCIM, and CAPS. He is well experienced in revenue management and was the founder and inventor of YieldStar®, a software-based yield management system for the multifamily industry (now owned by RealPage, Inc.). Mr. Marting also won second place for the “Article of the Year” award from the Journal of Property Management for an article on yield management.
Jared Miller is considered one of the country’s leading experts on web-based multifamily marketing and interactive solutions. Mr. Miller, Vice President of Marketing at Bainbridge Companies, brings a wealth of experience in the areas of marketing, branding, communications and training on a broad range of property types and classes. During his 14 years in the industry; he has overseen portfolios ranging from 2,000 to over 30,000 apartment homes. Prior to joining Bainbridge, Mr. Miller oversaw marketing and training for Denver-based RedPeak Properties and marketing for Atlanta-based Lane Company’s 30,000 apartment portfolio. At Bainbridge, he is responsible for all marketing activities and is heavily involved in the overall operations of the company and portfolio.
As Vice President of Education and Marketing for Tarragon Corporation, Wendy Muse is an expert at motivating and educating multifamily professionals. She designed and implemented Tarragon University, the cornerstone of Tarragon’s training for all employees within the property management division. Due to the long-term success of Tarragon University and its bottom-line results, Wendy was promoted in 2007 to strategically align marketing efforts within both Tarragon’s Homebuilding and Investment divisions. She is a dynamic, creative, results-driven individual with a solid reputation for developing and facilitating innovative and engaging training programs and strategic organizational initiatives. Her professional and sincere approach ensures that the learning process is power-packed with ideas that can be implemented today.
Terri Norvell is a nationally recognized industry speaker and author on how to achieve strong leasing performance, effective leadership and result-focused management. Terri has over 20 years of corporate office to the front-line experience as VP of a $1.2 billion dollar property management & development company and GM of a $9 million dollar temporary housing firm, along with a Business Degree in Marketing. Terri gives proof that thinking differently and self leadership drives strong NOI. She is coauthor with Jack Canfield and Ken Blanchard of the acclaimed book, ‘The Masters of Success’ and is a regular presenter for Multifamily Pro Brainstorming, NAA, apartment associations and multifamily companies across the continent. www.FurtherPerformanceGroup.com.
Kendall Pretzer is the President of the Strategic Solution, a Texas based company formed in 2000. The Strategic Solution is a multi-faceted, business operations support company that supplies web based policy manuals and other consulting services. The Strategic Solution works with top management companies across the nation, providing a streamlined format for best practices and standard operating procedures. Kendall has an aptitude for helping groups reach consensus, solve common issues, and document their decisions. She began her real estate career by joining R&B Commercial Management. Subsequent promotions and job experience led her to Trammell Crow Residential, Gables Residential, and Security Capital (now Archstone Communities.) Positions held include Vice President of Training and Marketing, Senior Regional Manager, Property Analyst, and Assistant Director of New Business Development. Other responsibilities included the supervision of the Corporate Housing department and regional maintenance operations. Kendall has also owned and operated two locations of a franchise business for five years. She holds a Bachelor of Business Administration in Finance from Texas Tech University and lives in Flower Mound, Texas with her husband and two children.
Jennifer Staciokas is the Vice President of Marketing and Training for Lincoln Property Company-Residential Management. She is responsible for supporting and overseeing Marketing and Training programs nationwide for the conventional and military divisions. Ms. Staciokas began her career with LPC in 1999 in the Washington, DC area. Since that time, Ms. Staciokas has served the company in numerous capacities applying her flexibility, insight and wisdom to lead this integral aspect of the organization into the future. Ms. Staciokas holds a B.A. in French from West Chester University and an M.A. in International Commerce & Policy from George Mason University. To find out additional information on Lincoln Property Company, check out www.lincolnapts.com.”
