MAIN EVENT BRAINSTORMING AT-A-GLANCE


All Times are Approximate and Subject to Change

Please take advantage of this agenda to familiarize yourself with the event before arrival in Dallas.
A detailed agenda booklet (sponsored by CallSource) will be provided to you when you arrive at the Brainstorming Check-In Desk on Tuesday evening or Wednesday morning.

Detailed descriptions of the educational sessions listed below are available online.

Should you have questions before then, please feel free to drop us a line at info@multifamilypro.com. We’ll see you there!

Tuesday, September 14, 2010

6:00-8:00 pm Early Event Check-in and Meet and Greet Welcoming Reception sponsored by

MyNewPlace, RentBureau A Part of Experian, SatisFacts Research and Spherexx.com

Networking Directory Photos sponsored by Ellipse Communications Inc

Tweet Spot sponsored by For Rent Media Solutions™

TUESDAY EVENING REMINDERS: Make your breakfast plans ahead of time, whether deciding on a restaurant or placing an early order with Room Service. Allow enough time to check in at the event desk if you haven’t already. Brainstorming doors open at 8:45 am, sharp, and you don’t want to miss our exciting opening rally!

Wednesday, September 15, 2010

  • No need to bring your Brainstorming welcome bag or workbook today.
  • The Brainstorming Room Grand Opening Rally is at 8:45 am, sharp, so don’t miss it!
  • Idea Design Center™ and Internet Access Center™ 8:45 am – 5:30 pm, sponsored by For Rent Media Solutions™.
  • BrainAid Center™, sponsored by CoreLogic SafeRent, will serve refreshments from 7:30 am – 5:30 pm.
  • Tweet Spot sponsored by For Rent Media Solutions™ 8:00 am – 7:30 pm, featuring Twitter and Foursquare  tutorials as posted

7:30-8:45 am Event Check-In Continues

7:30–11:00 am Networking Directory Photos sponsored by Ellipse Communications Inc.

8:45-12:30 pm Brainstorming Sessions sponsored by For Rent Media Solutions™

12:30-1:45 pm Optional Trends Luncheon (Advance ticket purchase required) Presented by Misty Browning, National Marketing Director, AMLI; Steve Gilbert, Sr. Marketing & Internet Advertising Associate, Mission Residential Management; Jason Tripp, Director of Marketing, Gables Residential; and John Selindh, Vice President of Marketing, Camden, sponsored by Yardi and featuring the hottest trends in Management, Marketing and Training.

2:00-4:00 pm Brainstorming sponsored by For Rent Media Solutions™

4:00-5:30 pm Keynote Presentation: Geno Church of Brains On Fire Sponsored  sponsored by  CoreLogic SafeRent, Level One Inc., NWP Services Corporation, Property Solutions and Rent.com, an eBay company

5:30 pm Networking Reception, sponsored by Direct Energy, Grace Hill Inc., InStar Services Group and Yardi

WEDNESDAY EVENING REMINDERS: Plan for you breakfast and place the Brainstorming Workbook that you received inside of your welcome bag in a place where you’ll remember it in the morning. You’ll need it for all of the educational sessions you’ll attend; and you may also wish to bring your welcome bag with you for the information you’ll collect in the Resource Room on Thursday.

Thursday, September 16, 2010

  • Idea Design Center™ and Internet Access Center™ located in the main Brainstorming area is open for your use from 9:00 am until 8:00 pm, sponsored by For Rent Media Solutions™
  • Tweet Spot sponsored by For Rent Media Solutions™ will be open from 8:30 am – 6:00 pm featuring Twitter tutorials throughout the day as posted

7:00 am Resource Room Opens

8:00 – 10:00 am First Round of Educational Sessions: Sponsored by CallSource

Marketing Track:

  • Millionaire Match Maker: Matching Million Dollar Ideas With the Right Asset, Presented by Lori Snider, President, The Lori Snider Company and Jared Miller, Vice President of Marketing, Bainbridge Companies

Management Track:

  • The G Factor, Presented by Beau Peelle, Ph.D., Co-Founder and President, Clean Energy Experts
  • Million Dollar Listing: Proven Strategies for Raising Rents Without Losing Renters, Presented by Amy Kosnikowski, President, Quintessential Marketing & Training and Valerie Sargent, Senior Associate, Yvette Poole & Associates

Training Track:

  • America’s Next Top Multifamily Trainer: New Tools and Trends in Education, Presented by Michelle Betchner, VP of Performance, Alliance Residential

Technology Track:

  • The Amazing Race to Social Media: Create and Maintain a Successful Online Presence, Presented by Toni Blake, Owner, TotallyToni.com
  • Managing and Transforming Your Virtual Brand, Presented by Mark Crowson, Founder and President, Top Page Marketing Solutions; and Dave Turner, Director of Business Development, Top Page Marketing Solutions

10:15 – 12:15 pm Second Round of Educational Sessions: Sponsored by CallSource

Marketing Track

  • Resident Retention in the Real World, Presented by Esther Bonardi, Senior Director-Marketing & Creative Services, Drucker & Falk / DF Creative and John Selindh, Vice President of Marketing, Camden
  • America’s Next Top Multifamily Marketer, Presented by Chantelle Flannery, Director of Client Engagement, Firebelly Marketing

Management Track

  • Under Cover Boss, Presented by Doug Chasick, CPM, CAPS, CAS, Adv. RAM, CLP, SLE, CDEI, Chief Learning Officer, CallSource

Training Track

  • Your Team’s Got Talent: Better Training Through Skill Gap Analysis, Presented by Kara Rice, Founding Officer, Grace Hill Inc.
  • Fair Housing Factor, Presented by Anne Sadovsky, CSP

Technology Track

  • Top Gear for Apartment Leasing and Marketing, Presented by Kate Good, Professional Speaker and Marketing Solutions Expert, KateGood.com and Casey VanZandt, Vice President of Marketing, Campus Advantage

12:15 – 2:00 pm Complimentary Resource Room Luncheon sponsored by Apartments.com, Resource Room Exclusive Time and First Round of Resource Room Prizes Awarded

2:00 – 4:00 pm Third Round of Educational Sessions: Sponsored by CallSource

Management Track

  • Dancing With the Money: Revenue Management and Lease Optimization, Presented by Donald Davidoff, Group Vice President of Strategic Systems, Archstone
  • Celebrity Rehab: Top Trends in Design and Re-Design, Presented by Presented by Jason Hanna, Vice President, Operations, The Bascom Group and Sanford Steinberg, AIA, CGP, Principal, Steinberg Design Collaborative, LLP

Marketing Track

  • Ultimate Merger:  Partnership Marketing and Consumer Contests, Presented by Erica Campbell, Senior Manager of New Media Marketing, For Rent Media Solutions™; Eric Brown, President, Urbane Apartments; and Jamie Gorski, Senior Vice President, Marketing, The Bozzuto Group
  • House Rules: Proven Strategies for the Student Market, Presented by Kim Cory, Sales and Marketing Director, MGI Communities and and Dan Oltersdorf, Vice President for Residence Life, Campus Advantage

Training Track

  • Building a Solid Training Measurement Plan, Presented by Doug Chasick, CPM, CAPS, CAS, Adv. RAM, CLP, SLE, CDEI, Chief Learning Officer, CallSource and Susan Weston, CAM, CAPS, NAAEI Faculty/Vice President, Learning & Development, Pinnacle

Technology Track

  • Social Marketing Strategies That Work, Presented by Charity Hisle, CommunitySherpa Operations Manager, Network Communications Inc.

4:15 – 5:30 pm Fourth Round of Educational Sessions: Sponsored by CallSource

Management Track

  • Flip This House: Giving Your Affordable Community the Conventional Treatment, Presented by Rick Ellis, CPM, President, ELLIS Consulting Group Inc. and Lia Nichole Smith, Director of Marketing and Training, SPM Property Management
  • High Performance Thinking Gets Results, Presented by Terri Norvell, Consultant and Speaker, Further Performance Group
  • Deal or No Deal: Legal Sweepstakes, Contests & Similar Competitions, Presented by Nadeen Green, Chief Counsel, For Rent Media Solutions™
  • The Resident Ref: Crisis Communication for Your Community, Presented by Duncan Alney, President, Firebelly Marketing

Marketing Track

  • Creative and Successful Ways to Increase Referrals, Presented by Mary Gwyn, Chief Innovator, Apartment Dynamics and Jackie Ramstedt, CAM, CAPS, CAS, Principal & CMO Chief Motivational Officer, Ramstedt Enterprises Inc.

Training Track

  • Life’s no TV Show!  Surviving the Reality of a Natural or Man-Made Disaster, Presented by Donna Hickey, CPM, MBA, Success Speaker, Prosperity Coach and Personal Development Seminar Instructor, Donna Hickey Presents

5:30 – 6:30 pm Resource Room Wrap-Up and Prizes Awarded

THURSDAY EVENING REMINDERS: Plan ahead for breakfast again, and if you’re checking out first thing in the morning, be sure to allow enough time to do that before the day’s events begin.

Friday, September 17, 2010

  • Idea Design Center™ and Internet Access Center™, sponsored by For Rent Media Solutions™.
  • The BrainAid Center™, sponsored by CoreLogic Saferent, will serve coffee in the morning and cold beverages for the remainder of the event.
  • Tweet Spot sponsored by For Rent Media Solutions™ open from 9:00 am – 1:00 pm featuring Twitter and Foursquare tutorials throughout the day as posted.

8:00 – 10:15 am First Round of Educational Sessions: Sponsored by Facebook Marketplace 

Marketing Track

  • Build at Awesome Brand By Design, Presented by Jay Ehret, Chief Officer of Awesomeness, The Marketing Spot (Part One of Two)
  • The Numbers Speak Volumes: Analyzing the Cost Effectiveness of Your Marketing Strategy, Presented by John Helm, Founder and President, MyNewPlace; Donald Davidoff, Group Vice President, Strategic Systems, Archstone; and Sue Garcia, Vice President of Marketing, Fairfield Residential

Management Track

  • OctoMe: Getting More Out Of Your Eight-Hour Work Day, Presented by Steve Matre, Director of Education, Marketing, and Development for Banner Management and  Patty Morgan-Seager, President, Seager Marketing
  • How to Promote and Lease Non-Smoking Apartments, Presented by Karen Kossow, Vice President of Sales and Marketing, Kettler and Nicole Jones, Senior Sales & Marketing Manager, Kettler

10:30 – 12:30 pm Second Round of Educational Sessions: Sponsored by Facebook Marketplace 

  • More Real Tools, Real Strategies, and Real Results! Led by Anne Sadovsky, CSP, With Panelists: Toni Blake, Owner, TotallyToni.com; Heather Blume, Imagination In Charge, Behind The Leasing Desk Consulting Services; Eve Bradford, President, Excel Training & Consulting; Doug Chasick, CPM, CAPS, CAS, Adv. RAM, CLP, SLE, CDEI, Chief Learning Officer, CallSource; Terry Jackson, Success Coach, Train to Retain; Joe Kaye, Director of Sales and Marketing, Direct Energy; Amy Kosnikowski, President, Quintessential Marketing & Training; Lee O’Conner, President, Ellipse Communications; Kara Rice, Founding Officer, Grace Hill Inc.; Jackie Ramstedt, Owner and Chief Motivational Officer, Ramstedt Enterprises Inc.; Jonathan Saar, Director of Marketing, The Training Factor; and Russ Sandlin, President, The Russ Sandlin Group (and others to be announced)

Marketing Track

  • Build at Awesome Brand By Design, Presented by Jay Ehret, Chief Officer of Awesomeness, The Marketing Spot (Part Two of Two)

Technology Track

  • Last Comment Standing: Dealing With Apartment Reviews Online, Presented by Mychelle Burns, Director of Marketing, Verde Apartment Communities and Andrew Bowen, Regional Director, Verde Apartment Communities
  • Using Facebook, MySpace, and Twitter to Drive Word-of-Mouth Referrals, Presented by Craig Donato, CEO, Facebook Marketplace

10:00  – 12:30 pm Private Brainstorming Sessions (If you’re interested in reserving a table for your company’s team to Brainstorm with one of our expert Facilitators, please contact us at info@multifamilypro.com as soon as possible!)

Multifamilypro reserves the right to produce only those portions of the event for which sponsorship is secured.