The Management/Operations Track is where you’ll find sessions on team leadership and motivation, efficiency improvements, increasing income and ROI, going green, revenue management and reporting, compensation and benefits, property improvement, and all other topics designed to improve management and operations. Choose appropriate sessions from the Management/Operations Track if you’re responsible for management functions at any organizational level from on-site through corporate.  Attendees might include: Site Managers, Asset Managers, Multi-Site Managers, Regional Managers, Marketing Directors, Directors of Property Management, VPs of Property Management, Chief Operations Officers, Chief Executive Officers, Chief Financial Officers, etc.

Million Dollar Listing: Proven Strategies for Raising Rents Without Losing Renters

Presented by Amy Kosnikowski, President, Quintessential Marketing & Training and Valerie Sargent, Senior Associate, Yvette Poole & Associates

  • Date: Thursday, September 16,2010
  • Time: 8:00 – 10:00 am
  • Room: Dallas D1
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

When the time comes to raise rents, you’re faced with a delicate dilemma.  Your community is valuable—increasingly so… but not without its residents….  Are you prepared to justify the higher rate in a way that they’ll accept?  Are you positioned to quote the higher rate to prospective residents without….Read More

Flip This House: Giving Your Affordable Community the Conventional Treatment

Presented by Lia Nicole Smith, Director of Marketing and Training, SPM Property Management and Rick Ellis, CPM, President, ELLIS Consulting Group Inc.

  • Date: Thursday, September 16,2010
  • Time:  4:15 – 5:30 pm
  • Room: Dallas A3
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

When it comes to optimizing the performance of your affordable housing communities, you really don’t have the time or resources to experiment.  That’s why this session zeroes right in on only strategies that are proven to be successful, including real-world lessons learned, and techniques for…. Read More

The Resident Ref: Crisis Communication For Your Community

Presented by Duncan Alney, President, Firebelly Marketing

  • Date: Thursday, September 16, 2010
  • Time: 4:15 – 5:30 pm
  • Room: Dallas D3
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

In the age of the social web, communications about your brand, company, communities, and competitors are taking place every day—very often without our knowledge or participation—and in a real-time environment where they can propagate and proliferate like wildfire, with as much potential to do damage.  No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts….Read More

High Performance Thinking Gets Results!

Presented By Terri Norvell, President, Further Performance Group

  • Date: Thursday, September 16,2010
  • Time: 4:15 – 5:30 pm
  • Room: Dallas C
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

What if you could immediately improve your: problem solving, decision making, productivity, efficiency, and leasing abilities by 37%? This innovative, proven program provides evolutionary training for the property management industry. It’s backed up by years of brain research and quantum science…. Read More

The G Factor

Presented By Beau Peelle, Ph.D. is Co-Founder & President of Clean Energy Experts

  • Date: Thursday, September 16,2010
  • Time: 8:00 – 10:00 am
  • Room: Dallas c
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

Going green isn’t just great for the planet… it’s great for business, too! Today’s conscious consumer wants to associate with companies that implement green practices, because those alliances make them feel that much more earth-friendly by association. Green has unmistakable allure, and this session is designed to help you attain that eco-magnetic “G Factor” both practically and…. Read More

Under Cover Boss

Presented By Doug Chasick, Chief Learning Officer, CallSource

  • Date: Thursday, September 16,2010
  • Time: 10:15 am – 12:15 pm
  • Room: Dallas A3
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

Wouldn’t you love to know every little thing that’s going on behind the scenes and how it’s either contributing to—or negatively impacting—your organization? Prepare to don your disguise and venture outside the corner office with Doug Chasick as he takes you on a behind-the-scenes tour of your own role in your company’s and communities’ overall success! This session will teach you….Read More

Deal or No Deal: Legal Sweepstakes, Contests & Similar Competitions

Presented By Nadeen Green, Chief Counsel, For Rent Media Solutions

  • Date: Thursday, September 16,2010
  • Time: 4:15 – 5:30 pm
  • Room: Dallas D1
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

As important as it is to make social media an effective part of your marketing strategy, it’s also important to remember that the virtual world is subject to some of the same laws that govern the real one! This session reveals the fundamental advertising legalities that affect marketing with new media….Read More

Dancing With The Money: Revenue Management and Lease Optimization

Presented by Donald Davidoff, Group Vice President, Strategic Systems, Archstone

  • Date: Thursday, September 16,2010
  • Time: 2:00 – 4:00 pm
  • Room: Dallas B
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

Trial and error costs time and money; so it’s important to apply only the very best practices to managing our revenue. This session will show you the steps to improving your bottom line through more efficient and effective revenue management….  Read More

Celebrity Rehab: Trends in Design and Re-Design

Presented by Jason Hanna, Vice President, Operations, The Bascom Group and Sanford Steinberg, AIA, CGP, Principal, Steinberg Design Colloborative, LLP

  • Date: Thursday, September 16, 2010
  • Time: 2:00-4:00 pm
  • Room: Dallas D1
  • Track:  Management
  • Level: Intermediate to Advanced
  • Topic:

At long last, the pace of community rehab is beginning to increase in a big way, and new construction may not be far behind.  It’s important to make the best choices when it comes to designing and re-designing your communities so they include the hottest features and benefits today’s savvy consumers are looking for in an apartment home; and this session will radically expand your vision and insight….Read More

OctoMe: Getting More Out of Your Eight-Hour Work Day

Presented By Steve Matre, Director of Education, Marketing, and Development for Banner Management and  Patty Morgan-Seager, President, Seager Marketing

  • Date: Friday, September 17,2010
  • Time: 8:00 – 10:15 am
  • Room: Dallas D1
  • Level: Intermediate to Advanced
  • Track: Management
  • Topic:

Ever wish that you could magically clone yourself and get more done in a demanding day?  This session is for you!  We’ll show you all the tips and tricks needed to cross off about four extra hours’ worth….Read More

Frequently Asked Questions:

What track is best for me? To focus your Brainstorming learning experience on your personal career development needs, we recommend choosing the track that best suits your primary area of responsibility. (if you are, for example, a Director of Marketing, then the Marketing Track is where you’re probably going to find sessions that are best suited to your needs).

Can I attend sessions on more than one track? Absolutely! With the exception of the optional Trends Luncheon, all Brainstorming Educational sessions are included in your single base registration fee, so you can attend any session you wish; and since there’s no need to pre-register for specific sessions, you can even change your mind about which sessions you’d like to attend, anytime. If you have shared or secondary responsibilities (if you are, for example, a Director of Marketing & Training who’s interested in using Technology to better perform your job and also want to become a better team leader) , you are free to choose sessions from the agenda, by topic, that best suit any or all of your needs!

Brainstorming 2010 Tracks: