When the time comes to raise rents, you’re faced with a delicate dilemma.  Your community is valuable—increasingly so… but not without its residents.  Are you prepared to justify the higher rate in a way that they’ll accept?  Are you positioned to quote the higher rate to prospective residents without turning them off?  In this session, you’ll learn: how to effectively demonstrate the value of your community (including features and benefits that are often overlooked); the latest services and amenities that residents want and are willing to pay—or pay more—for; how to outshine the competition and position your community as the best possible choice; leveraging the full value of your brand; the dollar power of outstanding customer service; why a strong sense of community matters; and much, much more!

Session Details

  • Date: Thursday, September 16,2010
  • Time: 8:00 am- 10:00 am
  • Room: Dallas B
  • Level: Intermediate to Advanced
  • Track: Management/Marketing

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Amy Kosnikowski

Amy Kosnikowski, President of Quintessential Marketing & Training, is a proven leader in sales, leasing, management and marketing real estate assets bringing over 19 years of passion and industry experience. As a nationally recognized expert for her talents and achievements, Amy has served at the executive level with national REIT’s in addition to privately held real estate investment companies. Based out of Charlotte, North Carolina, Amy serves as the principal of Quintessential focused on improving bottom line solutions. Amy’s expertise is frequently highlighted at national conferences, expert panel events and educational seminars. She currently serves as a board member of the National Multifamily Speaker Alliance. Amy gladly shares her extensive experience with associations and organizations across the country as a national speaker, industry educator, marketing strategist and sales coach.  Contact Amy at www.theQstandard.com.

Valerie Sargent

Valerie M. Sargent, Senior Associate at Yvette Poole & Associates, has a passion for teaching others and making a difference. She began her career in the multifamily industry over 20 years ago as a leasing consultant, guiding her career toward training and marketing. Today she is a dynamic presenter and consultant working with clients to unlock the dynamic power within their associates. Valerie is an invaluable resource to help tackle nearly any business issue a company may encounter, and she specializes in leasing, sales, customer service and leadership. Her engaging and humorous presentation style creates a learning environment that is exciting, inspirational and memorable. By providing cohesive, educational and motivating experiences, Valerie takes pride in helping companies create effective and productive teams who love their jobs. Areas of expertise include: Training, Marketing, Consulting, On-Boarding, Coaching, Team Building, Corporate Retreats and Leadership Conferences. Valerie is a Charter Member of National Multifamily Speakers Alliance. She resides in Newport Beach, CA, and currently volunteers for CASA (Court Appointed Special Advocates), an organization that advocates for abused or neglected children. Find her at www.ypooleandassoc.com.