The Marketing Track is where you’ll find sessions on branding, advertising, retention, and all other topics relative to promoting your company and community as your residents’ and future residents’ best possible choice. Choose appropriate sessions from the Marketing Track if you’re responsible for any aspect of the marketing function including sales; resident relations, retention, re-marketing; marketing planning and management; creative; communications; public relations; marketing execution; marketing tracking/measurement; etc. Attendees might include: Marketing Managers, Creative Directors, Marketing Directors, VPs of Marketing, Chief Marketing Officers, etc.
Ultimate Merger: Partnership Marketing and Consumer Contests
Presented By Jamie Gorski, Sr. Vice President of Marketing, The Bozzuto Group; Eric Brown, President, Urbane Apartments; and Erica Campbell, Sr. Manager of New Media, For Rent Media Solutions
- Date: Thursday, September 16,2010
- Time: 2:00 – 4:00 pm
- Room: Dallas C
- Level: Intermediate to Advanced
- Track: Marketing
- Topic:
There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double….Read More
The Numbers Speak Volumes: Analyzing the Cost Effectiveness of Your Marketing Strategy
Presented By John Helm, Founder and CEO, MyNewPlace; Donald Davidoff, Group Vice President, Strategic Systems, Archstone; and Sue Garcia, Vice President of Marketing, Fairfield Residential
- Date: Friday, September 17,2010
- Time: 8:00-10:00 am
- Room: Dallas D2
- Level: Intermediate to Advanced
- Track: Marketing
- Topic:
A fabulously creative advertising campaign may speak to the desires of your target market; but to be optimally effective, you have to listen intelligently to what the numbers are saying, as well! This session will equip you with the skills you need to accurately measure the effectiveness of your company’s and communities’ marketing strategies by conducting a comprehensive cost analysis of lead-to-lease conversions.….Read More
House Rules: Proven Strategies for the Student Market
Presented By Kim Cory, Sales and Marketing Director, MGI Communities and Dan Oltersdorf, Vice President for Residence Life, Campus Advantage
- Date: Thursday, September 16,2010
- Time: 8:00 – 10:00 am
- Room: Dallas A3
- Level: Intermediate to Advanced
- Track: Marketing
- Topic:
Persuading students—and often the family members who participate in their housing decisions—to make their home with you requires engaging them with a heightened level of authenticity, relevance, and timing that many conventional marketing campaigns can, frankly, succeed without. Thankfully, there are proven rules that can help you cut straight to the chase and build success into your strategies from the ground up….Read More
America’s Next Top Multifamily Marketer
Presented by Chantelle Flannery, Director of Client Engagement, Firebelly Marketing
- Date: Thursday, September 16,2010
- Time: 10:15 am – 12:15 pm
- Room: Dallas D2
- Level: Intermediate to Advanced
- Track: Marketing
- Topic
Do you have what it takes to be America’s Next Top Multifamily Marketer? Can you create the fierce marketing strategy that will make your company and communities stand head and shoulders above the competition, making you the clear choice for residents and future residents every time? This session will…Read More
Resident Retention in the Real World
Presented by Esther Bonardi, Senior Director-Marketing & Creative Services, Drucker & Falk / DF Creative
- Date: Thursday, September 16,2010
- Time: 10:15 am – 12:15 pm
- Room: Dallas C
- Level: Intermediate to Advanced
- Track: Marketing
- Topic
It’s a reality that the most valuable residents you’ll ever get are the ones you already have; but are you doing all that you can to close the back door? Attend this session and take a revealing look inside the lives of companies that are successfully raising retention with real-world results!…Read More
Millionaire Match Maker: Matching Million Dollar Ideas With The Right Asset
Presented By Lori Snider, President, The Lori Snider Company and Jared Miller, Vice President of Marketing, Bainbridge Companies
- Date: Thursday, September 16,2010
- Time: 8:00 – 10:00 am
- Room: Dallas B
- Level: Intermediate to Advanced
- Track: Marketing
- Topic
You’ve got an idea…and it’s a big one. “Eureka!” you cry, “It’s brilliant!” and immediately implement at every asset you manage. While you’re waiting for kudos, most of your assets will be waiting for a response…that they likely won’t get. Trouble is, blanket marketing, (not to be confused with branding), seldom works… Read More
Build An Awesome Brand By Design
Presented By Jay Ehret, Chief Officer of Awesomeness, The Marketing Spot
- Date: Friday, September 17,2010
- Time: Part One 8:00 am – 10:00 am and Part Two 10:15 am-12:15 am
- Room: Dallas C
- Level: Intermediate to Advanced
- Track: Marketing
- Topic:
With so many options available today to present your brand online and so much competition, it’s not just important to have a cohesive identity, but also to have one that stands head and shoulders above the ever-growing crowd! This power-packed session will teach you how to build an extraordinary brand from….Read More
How to Promote and Lease Non-Smoking Apartments
Presented By Karen Kossow, Vice President of Sales & Marketing, Kettler Management Inc. and Nicole Jones, Senior Sales & Marketing Manager, Kettler Management Inc.
- Date: Friday, September 17,2010
- Time: P8:00-10:00 am
- Room: Dallas D3
- Level: Intermediate to Advanced
- Track: Marketing
- Topic:
Trends toward healthier living have made non-smoking apartments a hot commodity; but like any great feature or benefit, you have to effectively let your prospective residents know the option is there! This session is designed to help you put the spotlight on your non-smoking apartments and reach the right prospective residents with your message….Read More
Frequently Asked Questions:
What track is best for me? To focus your Brainstorming learning experience on your personal career development needs, we recommend choosing the track that best suits your primary area of responsibility. (if you are, for example, a Director of Marketing, then the Marketing Track is where you’re probably going to find sessions that are best suited to your needs).
Can I attend sessions on more than one track? Absolutely! With the exception of the optional Trends Luncheon, all Brainstorming Educational sessions are included in your single base registration fee, so you can attend any session you wish; and since there’s no need to pre-register for specific sessions, you can even change your mind about which sessions you’d like to attend, anytime. If you have shared or secondary responsibilities (if you are, for example, a Director of Marketing & Training who’s interested in using Technology to better perform your job and also want to become a better team leader) , you are free to choose sessions from the agenda, by topic, that best suit any or all of your needs!
Brainstorming 2010 Tracks:
