With so many options available today to present your brand online and so much competition, it’s not just important to have a cohesive identity, but also to have one that stands head and shoulders above the ever-growing crowd! This power-packed session will teach you how to build an extraordinary brand from the ground up, or conduct an extreme makeover of the brand you already have; how to use images to go beyond mere visual attraction and create seriously eye-popping visual impact; integrating your brand elements together into a memorable and remarkable brand experience from the very point of contact; and optimizing your presence online through brand evangelism.
Offline or online, branding is the most significant thing you can do to ensure the future success of your business. Don’t just survive: Thrive! Jay Ehret and The Marketing Spot present “Building An Awesome Brand” A comprehensive 4 hour to building a brand that commands the marketplace. Build an awesome brand from the ground up or give your brand an awesome extreme makeover. Two, two-hour sessions that will build an amazing brand structure for your business, start to finish.
Note: This is a four-hour workshop delivered in two-hour time increments.
I. BRAND FOUNDATIONS
Creating an awesome brand starts with a sturdy foundation. In this workshop you will create the energy and personality of your brand. Using three brand core elements, you will set a defined course for your brand so that you never have to guess what to do next. This is branding meat and potatoes.
II. BRAND IDENTITY
Visual identity matters. In this session you will learn how to take a brand foundation and unveil a visual brand that pops and demands attention. More importantly, it communicates your brand personality. Learn how to use logos, websites and marketing materials to tell the tantalizing story of your business. This is branding sexiness.
III. BRAND INTEGRATION
Brands are for getting and keeping customers. In this session you will How to unleash your brand to the public, building loyalty, inspiring word-of-mouth, and creating advertising that is tailor-made for your new brand. This is the brand experience.
IV. ONLINE BRAND OPTIMIZATION
Business isn’t just a physical presence or storefront. No matter what type of business you have you cannot ignore your online presence. In this session you will learn how to use to use social media, search engines and online advertising to bolster your brand with a substantial online presence. This is brand expansion.Amazing, superior, significant: when is the last time you heard someone describe your business in those terms? It’s time to take charge of the marketplace with a brand that dominates. You need an Awesome Brand!
Session Details
- Date: Friday, September 17,2010
- Time: 8:00 – 10:15 am (Part One) and 10:30 am – 12:30 pm (Part Two)
- Room: Dallas C
- Level: Intermediate to Advanced
- Track: Marketing
Jay Ehret is Chief Officer of Awesomeness for The Marketing Spot, a small business marketing coaching and consulting firm he founded in 2001. He is a marketing coach, consultant, speaker, and blog author. He specializes in building remarkable local brands with his 4-Spot Marketing Model. Jay authors The Marketing Spot small business marketing blog and hosts and produces the Power to the Small Business podcast.Jay is a frequent speaker at conferences and industry association events. He is a featured speaker at the 2010 National Golf Course Owners Association annual conference. In addition Jay has been a featured speaker at South by Southwest Interactive, the National Continuing Education Association Marketing 2.0 Conference, and the Houston Small Business Development Center. In November, Jay was a featured speaker at the premier Global Golf Marketing Conference in Seoul, Korea. Jay is a media apostate and a social media antagonist. He doesn’t believe you need to cast your lot exclusively with traditional media, new media, social media, or whatever media term crops up in the next year. Jay believes in the doctrine of Straddling the Fence because the grass is greener on both sides.
Website: www.TheMarketingSpot.com
Blog: www.TheMarketingSpotBlog.com
Podcast: http://TheMarketingSpot.podomatic.com/
Facebook: www.Facebook.com/TheMarketingSpot
Twitter: http://Twitter.com/TheMarketingGuy
YouTube: www.YouTube.com/TheMarketingSpot
Brainstorming 2010 Tracks:
