Persuading students—and often the family members who participate in their housing decisions—to make their home with you requires engaging them with a heightened level of authenticity, relevance, and timing that many conventional marketing campaigns can, frankly, succeed without.  Thankfully, there are proven rules that can help you cut straight to the chase and build success into your strategies from the ground up; and this session will school you on what works and why!  We’ll discuss: how to be the BMOC (Big Marketer on Campus); services and amenities that students crave; crafting a message that’s engaging, authentic, and relevant; where and when to engage your audience; proven ways to communicate your message effectively on and offline; how to speak their language; and more!

Session Details

  • Date: Thursday, September 16,2010
  • Time: 8:00 – 10:00 am
  • Room: Dallas A3
  • Level: Intermediate to Advanced
  • Track: Marketing

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Kim Cory and Dan Oltersdorf

Kim Cory, Director of Sales and Marketing of MGI Communities, has over 15 years of experience in sales, marketing and education within the multi-family industry. For the last 5 years Kim has been the Director of Sales/Marketing of MGI Communities based out of Columbus, OH. MGI Communities has encouraged Kim to utilize her passion for creativity, marketing, customer service and PR in Student Housing. Her dedication and passion is what keeps driving this small company to grow and embrace utilizing new technology and new means for marketing and managing their communities online. Along with her passion for Student Housing, Kim also has a deep passion for nutrition and exercise where she is currently continuing to develop and brand her own business Kim Cory Fitness. You can find Kim’s work online @ www.universityvillage.com & Kim Cory Fitness … the queen of Hyper-Tasking!

Dan Oltersdorf serves as the Vice President for Residence Life at Campus Advantage, Inc, a student housing firm based in Austin, TX managing over 30,000 beds of student housing around the United States. Dan oversees Campus Advantage’s Students First Residence Life program as well as training initiatives with Campus Advantage’s 900+ team members around the country. Dan has spent the last 11 years in student housing, working in both on- and off-campus housing. He is a recognized speaker, published author of two books, and founder of the student housing resource website ResidentAssistant.com. Dan did his undergraduate work in Human Development and Family Studies at Colorado State University, and completed his Master’s at Florida State University in Higher Education Administration with a minor in Group Development and Training.