You’ve got an idea … and it’s a big one. “Eureka!” you cry, “It’s brilliant!” and immediately implement at every asset you manage. While you’re waiting for kudos, most of your assets will be waiting for a response … that they likely won’t get.
Trouble is, blanket marketing, (not to be confused with branding), seldom works anymore. Rather than focusing on large numbers of people with common offerings, marketing should target fewer people with more customized offerings, to appeal to specific interests and lifestyles. Our consumers, and the products we market have become increasing segmented, and what will work at one community, for one targeted market, most likely will bomb at the next. That’s OK, it keeps it interesting, once we figure out how to determine what will work where. In this session, you’ll learn techniques and strategies that will assist as you evaluate whether a specific program or marketing initiative will provide value at a specific asset…and when it won’t. You’ll learn what specific market segments desire and are responding to, how to match your million dollar idea with the right audience and how to optimize response and minimize wasted effort. You’ll learn why taking a more multidimensional view of the consumer may lead to larger opportunities than the lease or even renewal. Then you’ll learn how to effectively execute. A not- to-miss session for anyone in the business of marketing
apartments today.
Session Details
- Date: Thursday, September 16,2010
- Time: 8:00 – 10:00 am
- Room: Dallas B
- Level: Intermediate to Advanced
- Track: Marketing
Lori Snider, President of The Lori Snider Company, is a professional speaker, author and marketing strategist. She is a frequent and requested national conference presenter and she is regularly sought for her keen insight regarding marketing trends. Her enthusiasm, sales skills and imaginative problem solving abilities are contagious, and her creative capabilities can take a company from average to exceptional through strategic, focused initiatives. Lori’s workshops and keynotes are packed with real life experiences that thousands have related to, and her sense of humor makes sessions fun and interesting. Her diverse experience provides a platform that is realistic and resonates with her audiences. Lori co-founded Creativity For Rent, a boutique marketing and design firm, and has executed marketing strategies for a myriad of products throughout the country. Lori’s blog, www.rentplicity.com, is widely followed and features commentary on marketing, trends, sales and service. Lori resides in the Denver area with her husband Tom and their sons, 16-year-old Jack, 9-year-old Sam and two Australian Shepherds. Please call 303.517.2006 to reserve a speaking engagement, or email lori@lorisnider.com to discuss your marketing needs.
Jared Miller
Jared Miller is considered one of the country’s leading experts on web-based multifamily marketing and interactive solutions. Mr. Miller, Vice President of Marketing at Bainbridge Companies, brings a wealth of experience in the areas of marketing, branding, communications and training on a broad range of property types and classes. During his 14 years in the industry; he has overseen portfolios ranging from 2,000 to over 30,000 apartment homes. Prior to joining Bainbridge, Mr. Miller oversaw marketing and training for Denver-based RedPeak Properties and marketing for Atlanta-based Lane Company’s 30,000 apartment portfolio. At Bainbridge, he is responsible for all marketing activities and is heavily involved in the overall operations of the company and portfolio.
Brainstorming 2010 Tracks:
