It’s a reality that the most valuable residents you’ll ever get are the ones you already have; but are you doing all that you can to close the back door? Attend this session and take a revealing look inside the lives of companies that are successfully raising retention with real-world results! You’ll learn: how they’ve made retention an integral part of their marketing efforts; how they capitalize on trends in resident renewal; what they’re doing to exceed the demands and expectations of today’s resident; what specific services and amenities they’re offering to keep residents coming back for more; how they implement relationship- and community-building in the age of the social web; and much, much more!

Session Details

  • Date: Thursday, September 16,2010
  • Time: 10:15 am – 12:15 pm
  • Room: Dallas C
  • Level: Intermediate to Advanced
  • Track: Management

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Esther Bonardi and John Selindh

Senior Director-Marketing & Creative Services, Drucker & Falk/DF Creative

With 23 years of industry experience, Esther Bonardi currently serves as Senior Director of Marketing & Creative Services with Drucker & Falk. Esther specializes in strategic and promotional marketing for the multifamily housing industry, as well as creative services. She is a national speaker at industry conferences, including the National Apartment Association’s Education Conference, Multihousing World, NAHB’s Pillars of the Industry, and Multifamilypro’s National Brainstorming Sessions. Currently residing in Raleigh, NC, Esther’s geographic experience includes the Mid Atlantic, Southeast and Midwest.

John Selindh

Vice President of Marketing, Camden

John oversees the national marketing and branding strategies for the company and its 185 communities.  Prior to joining the Camden in 2003, Mr. Selindh served as Vice President of Marketing, Education or Business Development with industry leaders such as ConAm Management, Fairfield Properties, Western National Property Management and The Irvine Company Apartment Communities.  He started in multifamily real estate as a leasing consultant over 20 years ago after working for marketing and advertising agencies.  Mr. Selindh graduated from Pepperdine University and holds a Certificate in Marketing for the Residential Builder from the University of California, Irvine.