There’s nothing like partnership marketing to expand your efforts at little to no additional cost to you or your partner organization. If you get it just right, incorporating interactive elements that make people more likely to share your message with others, your marketing efforts won’t just double… they’ll multiply exponentially. This session will teach you how to conduct partnership marketing with maximum success including finding the right fit; making your pitch; keeping it relevant; crafting your cooperative agreement; contests and similar promotions that drive participation and word-of-mouth; building a cooperative network; and more.
Session Details
- Date: Thursday, September 16,2010
- Time: 2:00 – 4:00 pm
- Room: Dallas C
- Level: Intermediate to Advanced
- Track: Marketing
Jamie Gorski
Jamie Gorski is Senior Vice President, Corporate Marketing for The Bozzuto Group where she provides strategic marketing direction for the entire company, overseeing all advertising, marketing and public relations efforts for each of Bozzuto’s six integrated companies – Acquisitions, Construction, Development, Homebuilding, Land Development and Property Management. Jamie brings more than 25 years of multifamily marketing experience to Bozzuto, including five years as chief marketing officer for Kettler. Prior to Kettler, she served as vice president of marketing for Archstone-Smith and for Charles E. Smith Residential. Jamie’s expertise includes strategic planning, brand development, standards implementation, Internet marketing and statistical market analysis. She has extensive experience overseeing major initiatives such as redeveloping corporate web sites and re-imaging campaigns and is an expert in advancing advertising and collateral and in improving corporate and site-specific visual identities. Jamie has won numerous marketing awards, including 30 Pillars of the Industry Awards from the National Association of Home Builders (NAHB). She received a B.S. in mathematics from Ohio State University, where she was captain of the swim team, a Big Ten Champion and an NCAA National finalist. Jamie and her family reside in Annapolis, Maryland.
Erica Campbell
Erica Campbell, Senior Manager of New Media Marketing , For Rent Media Solutions, has experience across multiple industries including automotive, real estate, heavy equipment, travel, sports and entertainment. Campbell joined Dominion Enterprises in 2004 and currently serves as the Senior Manager of New Media Marketing for For Rent Media Solutions. Her experience includes developing, executing, optimizing and analyzing social media strategic plans across multiple channels including blogs, social networking sites, video sharing sites and other conversational media. She spends a great deal of time building relationships with social media influencers, bloggers and new consumer business to generate awareness of clients and products. Campbell is also responsible for managing the email marketing campaigns. In addition, Campbell is an industry speaker and conducts added value Webinars for customers as well as training for For Rent Media Solutions employees nationwide.
erica.campbell@forrent.com | www.ForRent.com
Eric Brown
Eric Brown started Urbane Apartments in 2003, after leaving a lengthy stint as a Senior Vice President at Village Green Companies. The Urbane Way significantly sets him apart, coupled with his unique approach to Underground Marketing and Property Management, focusing on the Residents Experience. His assets have achieved some of the highest rents per S/F and per unit in SE MI. “The Urbane Way” Breaks From the Pack of Apartment Commodity shunning traditional marketing for Social Media Marketing with significant focus on Enhancing the Residents Experience. Eric was nominated for and selected by Business Week as one of four Social Media Innovators, for their Voice of Innovation for Social Media for 2009. Entrepreneur Magazine did a feature story on Urbane.
