There are as many tools and strategies out there as there are reality TV stars, these days! So how can you possibly know which ones really work and are right for you and your company and communities? Attend this session and let our panel of industry experts bring them all into focus! They’ve searched every channel up and down the dial to identify the top resources you need to know about NOW; and they’re bringing them all to Brainstorming, just for YOU! You’ll walk away with not just ideas, but the actual sources behind the tools, techniques, tips, products, services, and more that we’ll explore together, so you can put them into action immediately! The countdown begins on Friday morning, so be there and be prepared for a Reality Check that will take you from “business as usual” to REAL superstar success!
Session Details
- Date: September 17,2010
- Time: 10:30 – 12:30
- Room:
- Level: Intermediate to Advanced
- Track: Includes all tracks, Management/ Marketing/Training/Technology
Led by Anne Sadovsky, CSP, with Panelists Listed Below and Others TBA
Anne Sadovsky has been in this industry since 1968. She is a member of the National Speakers Association and has earned the prestigious designation of Certified Speaking Professional. Based in Dallas Texas, she is the former Vice President of Marketing and Education for Lincoln Property Company. She is a popular guest on radio and television talk shows, is a contributing editor and featured writer for a variety of publications and is often quoted in newspaper and magazine articles pertaining to the apartment industry. She was named one of the top trainers in the industry by MultiHousing News. Her success story has been featured in Money Magazine, Ladies Home Journal and Texas Business. Mirabella Magazine named her one of the 1,000 women of the 90’s. Multi Family Pro magazine and Sales and Marketing Magic Brainstorming Conference honored Anne with a Legends Award in late 2005. She has flown over one million miles on American Airlines plus half a million on other airlines, sharing her knowledge and wit. As a consultant, Anne has saved and made her clients millions of dollars. www.annesadovsky.com
Toni Blake is an international speaker, author and comedienne. Having invested more than 30 years of her life in multifamily housing, she tours over 50 cities each year inspiring thousands of industry professionals. As a published author, Toni’s expertise has been published in over 36 trade magazines across the country. In November 2008, Toni was awarded the Multifamily PRO Industry Legend Award. She was selected by the National Apartment Association as one of the industry’s “Marketing Gurus” and is recognized for her research and innovative concepts in customer service, sales, and marketing. Toni was honored at the very first Multifamily PRO “People’s Choice Awards” winning awards for Educational Excellence, Imagination and Innovation. Utilizing her multi-lingual talents, Toni was a featured speaker at the 2006 ISTA Conference in Kassel Germany, presenting IN GERMAN to an audience of 260 German multifamily professionals. She currently serves as President of TotallyToni.com, and Founder/President of the Multifamily Speakers Alliance. Toni lives in Northern Colorado with her husband.
You will always enjoy this industry favorite – Toni Blake
Heather Blume has a contagious energy and passion that goes to the heart of the multifamily industry. Her work on site combined with her work as a vendor give Heather a unique perspective that allows her to create success for those around her. Currently, Heather is the Imagination In Charge of Behind the Leasing Desk Consulting Services, a consulting firm out of the Seattle area that specializes in meeting the specific needs of multifamily clients who may be experiencing challenges in different facets of the property management world. She is an accomplished national speaker and trainer, a participant in the weekly twitter #aptchat, and her syndicated blog posts to Multifamily Insiders have made her one of their top 10 read authors. Her work has been seen in industry publications across the country, including UNITS Magazine. Heather is an acting NAA Advanced Instructor designate and member of the 2010 NAA Faculty, as well as a WMFHA, CAM, and NALP instructor. She is also a CAM Candidate for 2010. Heather’s blog, Behind the Leasing Desk, shares her unique ideas on everything regarding property management with the world. Her Monday morning show, The Multifamily 5×5, is watched by hundreds of property management professionals across the country. From marketing and advertising; to resident retention and talent retention; and even conflict resolution and social media engagement; Heather provides a unique perspective that is valued by her readers and clients. www.btldconsulting.com www.behindtheleasingdesk.com
Eve Bradford, CAPS, CAM, NALP is President and founder of Excel Training and Consulting, Inc. and one of the most knowledgeable industry experts. Eve’s varied experiences in the industry have provided her an in-depth knowledge of effective industry practices. From design to the closing table she can help you generate the highest revenues. She is knowledgeable of the Tax Credit requirements to meet fast lease up deadlines. Eve’s accomplishments include Gold Medallion Winner while with Lincoln Property Company and the Distinguished Sales Award for outstanding marketing and sales achievement as acknowledged by the Sales and Marketing Executives of Dallas. She also holds a Texas real estate license and is a Legend in Education. Eve is a featured speaker for state and national conferences. Visit her online at www.evebradford.com.
Douglas D. Chasick, CPM®, CAPS, CAS, SLE, Adv. RAM, CLP, CDEI, “The Apartment Doctor”, is the Senior VP of Multifamily Professional Services for CallSource. With over 35 years of investment real estate experience, he began as the Resident Manager of a 524-unit apartment property, and has been the President or CEO of five real estate companies, responsible for portfolios of over 28,000 apartments, and more than 8 million square feet of commercial, retail and industrial properties. An nationally recognized speaker and author, Doug was awarded his CPM® in 1979 and was a member of the IREM National Faculty for eight years. He is a Senior Instructor member of the NAAEI Faculty, leading the Advanced Instructor Training course and NAAEI designation courses. A licensed Real Estate Broker in Florida and Georgia, he is also a licensed Expert Fair Housing Instructor in the Commonwealth of Virginia, and an NAA/HUD certified Lead Hazard Awareness Training course Instructor. Contact Doug at dchasick@gmail.com, www.aptdoctor.com, www.twitter.com/aptdoctor, www.facebook.com/aptdoctor, and www.linkedin.com/in/dougchasick.
Terry Jackson, a Traininging and Management Specialist in multifamily properties, has more than eighteen years of experience in the property management industry. Prior to opening up her own speaking and consulting firm www.traintoretain.com , Terry held numerous positions in the industry including, property manager, leasing consultant, and Director of Training and Marketing for some of the largest organizations in real estate. Terry’s creative marketing skills and superior management abilities have won her numerous awards including Apartment Associations’ prestigious Award of Excellence. She demonstrates her ingenuity and expertise through the exploration and implementation of alternative marketing methods for which she received TAA’s Marketing Director of the Year Award. Terry is a skilled and dynamic trainer. Terry trains with local apartment associations helping fellow industry professionals towards their respective CAM, NALP, and CAPS designations. Terry is also a frequent facilitator and presenter at the Brainstorming conferences and contributes articles on training to the published MultifamilyPro Magazine. She is a two time graduate of the Dale Carnegie Leadership course, where she was recognized as an Outstanding Performer and sharpened her interpersonal skills. She is the recipient of numerous commendations from Owners, Supervisors, and onsite professionals who have attended her training classes. Terry inspires, motivates, and encourages her students to excel.
Joe Kaye is Director of Sales and Marketing for Direct Energy, part of the Centrica group of companies, one of the largest multi-state providers of retail energy services in North America, with more than 5 million residential and commercial customer relationships. He is responsible for all aspects of the Sales and Marketing programs within Direct Energy’s North American footprint, overseeing both the commercial and residential customers. Prior to joining Direct Energy, he was National Sales and Marketing Trainer for Move.com, where his responsibilities included overseeing a national sales force as well as training and development for both the sales force and its clients. Joe has extensive experience in the multi-family market where he started his career in onsite management and has worked in all facets in property management, before moving into the supplier arena for the multi-family industry.
Amy Kosnikowski is a proven leader in sales, leasing, management and marketing real estate assets bringing over 19 years of passion and industry experience. As a nationally recognized expert for her talents and achievements, Amy has served at the executive level with national REIT’s in addition to privately held real estate investment companies. Based out of Charlotte, North Carolina, Amy serves as the principal of Quintessential focused on improving bottom line solutions. Amy’s expertise is frequently highlighted at national conferences, expert panel events and educational seminars. She currently serves as a board member of the National Multifamily Speaker Alliance. Amy gladly shares her extensive experience with associations and organizations across the country as a national speaker, industry educator, marketing strategist and sales coach. www.theQstandard.com
Jackie Ramstedt is a nationally renowned Motivational Keynote Speaker, National Trainer, Consultant, and Performance Coach who has more than 27 years experience in the multi-housing industry. She has spoken to thousands of industry professionals on a national level for the National Apartment Association, the Multi Housing World Conference, Multifamily Pro Annual Brainstorming Events, the Institute of Real Estate Management (IREM), Grace Hill, Inc. Educational Chat Forums, National Affordable Housing conferences, and numerous state and local Associations and management companies throughout the United States and Canada. Jackie is also a member of the prestigious Apartment All Stars Team national tours specializing in customer service, resident retention, leasing and management solutions. Jackie earned her CAM and CAPS designations back to back and her CAS (Certified Apartment Supplier) designation in 2001. Jackie was awarded the 2008 Faculty Member of the Year from her local Austin Apartment Association, where she has served on the Board of Directors and Education Committee Chair. Jackie is an accredited instructor teaching all designation courses as well as core and MCE courses for the Texas Real Estate Commission (TREC). Jackie’s is an accomplished author and her articles have been featured in some of the industry’s foremost leading publications. Her impressive clientele listing includes many of the national management and investment corporations in the United States. Her energetic and enthusiastic speaking style makes her seminars exciting with “real world solutions for real world challenges” empowering others to reach their full professional and personal potential through “balance” in their lives. Nothing is more contagious than enthusiasm! www.JackieRamstedt.com
Kara Rice is a founding officer of Grace Hill. She works with a team of highly creative individuals to create and support the company’s Apartment Management Learning Center and web-based training courses. Additionally, she oversees their marketing efforts, including collateral, trade shows, podcasts and social media. Kara has nearly 20 years of experience in property management including on-site roles in leasing, management, and training and development. Kara holds the designations of Certified Apartment Manager (CAM) and Certified Apartment Supplier (CAM) through the National Apartment Association (NAA). Born and raised in the Boston area, Kara now roots for the Red Sox from her home in Boca Raton, FL, where she lives with her husband and three children.
Lee O’Conner is one of the two Principal Founders of Ellipse Communications. In November 2009, became the President of Ellipse. With her many years of leadership and experience, Lee will lead Ellipse into a new era. Her advanced education includes a Bachelor of Arts in Psychology from Southern Methodist University (SMU) as well as a Community MBA from the University of Texas. Lee also holds a graduate Certificate in Finance from SMU and completed the Executive Program in Strategic Sales Management from the University of Chicago Booth School of Business. Outside of Ellipse, Lee currently holds a Governing Committee position for the DFW Federal Club. In her spare time, Lee is an avid golfer and enjoys playing in association events and tournaments. Visit Ellipse online at www.ellipseinc.com.
Jonathan Saar is the Director of Marketing and Sales for The Training Factor. He has over 15 years of marketing and customer service experience. In December 2009 he was hired by The Training Factor and has been using Social Media tools extensively to brand the company he works for and to educate those in the industry on the benefits that come from using Social Media properly. He has experience with blogging, Facebook, Twitter, Linkedin, and other social media tools. He is now providing live training for property management companies who are trying to reach out into the space. Multifamily education on all levels is what he works hard to promote each and every day. www.thetrainingfactor.com
He’s the expert. He knows multi-family like the back of his hand, and he should. Russ Sandlin is the definitive authority in high-level strategies and training for the multi-family industry. For over three decades Russ has teamed with owners and managers across the nation. His training and consulting programs continue to remain on top because they’re timely, practical and work pro-actively. Most of all, they deliver a discernible return. Much of Russ’ success may be linked back to his extensive and hands-on background in multi-family. He truly knows what community staffs are up against because he’s been there. His client rooster includes industry giants such as; Equity Residential, Archstone-Smith, ConAm, The Dolben Company, Village Green, Mid-America Communities, Post Properties, Julian LeCraw, Home Properties and many more. Russ has helped define the change management process necessary to help organizations large and small make the transition to a new technologically focused environment. From 2000 to 2005 Russ work directly with MRI/Intuit to help develop their web based property management solution for the multifamily industry. Whether he’s speaking to on-site personnel, top-level managers or marketing and implementation teams, Russ is the forerunner in income-focused strategies for apartment leasing, marketing and management operations. Each seminar is packaged in style and wit. Russ’ candid and personable approach to training makes concepts easy to grasp, and simple to apply. www.russsandlin.com
