The Technology Track is where you’ll find sessions on technology-based platforms, applications, systems, strategies and innovations designed to help you better perform any aspect of property management including (but not limited to) online advertising; website design, development, and operations; social media marketing; yield management; search engine optimization; tech trends; online communications; etc. Choose appropriate sessions from the Technology track according to your specific needs. Attendees might include (but are not limited to) Technology / IT Directors, Chief Information Officers, Social Media Managers, and Multifamily Professionals of all disciplines.
Top Gear for Apartment Leasing and Marketing
Presented By Kate Good, Apartment Sales & Marketing Consultant, KateGood.com and Casey Van Zandt, Vice President of Marketing, Campus Advantage
- Date: Thursday, September 16,2010
- Time: 10:15 am – 12:15 pm
- Room: Dallas B
- Level: Intermediate to Advanced
- Track: Technology
- Topic:
Hardly anyone goes anywhere these days without a smart phone, digital camera, netbook, or GPS device… including your future residents! So are you doing all that you can to capitalize on these great gadgets in the marketing and leasing process? This session is designed to….Read More
Social Marketing Strategies that Work
Presented By Charity Hisle, Community Sherpa Operations Manager, Network Communications
- Date: Thursday, September 16,2010
- Time: 2:00 – 4:00 pm
- Room: Dallas D3
- Level: Intermediate to Advanced
- Track: Technology/Marketing
- Topic
The proliferation of social media has opened whole new worlds of possibility in the realm of online marketing; and with so many possibilities, you also have whole new worlds of trial and error. This session is designed to deliver only strategies that are proven to be successful… Read More
The Amazing Race to Social Media: Create and Manage a Successful Online Presence
Presented By Toni Blake, Owner, TotallyToni.com
- Date: Thursday, September 16,2010
- Time: 8:00-10:00 am
- Room: Dallas D3
- Level: Beginner
- Track: Technology/Marketing
- Topic
Tired of hearing all the buzz about Facebook, Twitter and LinkedIn, etc. and all the marvelous thing they can do for you … because you just don’t know where to begin? Not sure they’ll even work for your community? Then this is the session for you! We asked Toni to bring her special talent for social media to Brainstorming, and she agreed, creating a marvelous multifamily plan for social media beginners that you’ll see, hear, and do at Brainstorming!… Read More
Managing and Transforming Your Virtual Brand
Presented by Marketing Crowson, Founder and President, Top Page Marketing Solutions; and Dave Turner, Director of Business Development, Top Page Marketing Solutions
Across the globe, organizations face the challenging task of protecting and growing their virtual brand. While leadership and decision makers are typically focused on operations, client needs, and employee development; the efforts required to protect and create an effective, long-term branding strategy often take a backseat. This session will teach you how to take charge of your current and future branding challenges!… Read More
Session Details
- Date: Thursday, September 16,2010
- Time: 8:00 – 10:00 am
- Room: Dallas A3
- Level: Intermediate to Advanced
- Track: Technology
- Topic:
Last Comment Standing: Dealing With Apartment Reviews Online
Presented by Mychelle Burns, Director of Marketing, Verde Apartment Communities and Andrew Bowen, Regional Director, Verde Apartment Communities
- Date: Friday, September 17, 2010
- Time: 10:15 am – 12:15 pm
- Room: Dallas D1
- Level: Intermediate to Advanced
- Track: Technology
- Topic:
Today’s trainers are under increasing pressure to more accurately measure and demonstrate a solid return on the company’s education investment to senior management. Some of the benefits of improving measurement practices include the ability to provide evidence of the real value of training; greater insight into virtually all aspects of the training plan; easier identification of opportunities to improve performance and generate more value for the investment; greater confidence in your efforts at your organization’s highest levels; and the ability to make smarter decisions regarding future training strategies. Read More
Using Facebook, MySpace, and Twitter to Drive Word-of-Mouth Referrals
Presented by Craig Donato, CEO, Facebook Marketplace
ou may know that more than 100 million of your potential residents are spending more than two hours a day on Facebook, MySpace and Twitter—the most critical social media sites, where a single interaction has the potential to reach thousands of customers in a relevant way!… Read More
Workshop Details
- Date: Friday, September 17,2010
- Time: 10:15 am – 12:15 pm
- Room: Dallas D2
- Level: Intermediate to Advanced
- Track: Technology
- Topic
Frequently Asked Questions:
What track is best for me? To focus your Brainstorming learning experience on your personal career development needs, we recommend choosing the track that best suits your primary area of responsibility. (if you are, for example, a Director of Marketing, then the Marketing Track is where you’re probably going to find sessions that are best suited to your needs).
Can I attend sessions on more than one track? Absolutely! With the exception of the optional Trends Luncheon, all Brainstorming Educational sessions are included in your single base registration fee, so you can attend any session you wish; and since there’s no need to pre-register for specific sessions, you can even change your mind about which sessions you’d like to attend, anytime. If you have shared or secondary responsibilities (if you are, for example, a Director of Marketing & Training who’s interested in using Technology to better perform your job and also want to become a better team leader) , you are free to choose sessions from the agenda, by topic, that best suit any or all of your needs!
Brainstorming 2010 Tracks:
