Last Comment Standing: Dealing With Apartment Reviews Online

One of the best things about the web is that it allows consumers to share their opinions and experiences. One of the worst things about the web is … that it allows consumers to share their opinions and experiences. While you can’t control the fact that residents and future residents are going to share, you do have a great deal of influence over WHAT they share and WHY, and how your team handles and manages what gets put out there, forever, for the whole world to see. This session specifically addresses training your team to handle the ins and outs of review and consumer opinion sites like ApartmentRatings.com and ApartmentReviews.com. You’ll learn how to best equip your team to: monitor sites, including which ones to watch and how; be positively proactive about customers’ opinions as part of day-to-day operations; when and how they should appropriately contribute to the conversation; exactly how to handle both bad and good reviews; and more!