Social Marketing Strategies that Work
The proliferation of social media has opened whole new worlds of possibility in the realm of online marketing; and with so many possibilities, you also have whole new worlds of trial and error. This session is designed to deliver only strategies that are proven to be successful, so you can avoid some of the pitfalls and get straight to the business of putting social media to work with real results! You’ll learn proven strategies that have been used successfully by other multifamily companies of all shapes, sizes, and specialties from coast to coast, for: building your audience, visibility, brand presence, and market share; getting to know your customers better; increasing interaction; leveraging traffic between social media platforms; fun contests and promotions that drive traffic and participation; turning social traffic into sales; and much, much more!
Session Details
- Date: Friday, September 17, 2010
- Time: 10:30 am – 12:30 pm
- Room: Dallas D1
- Level: Intermediate to Advanced
- Track: Technology/Marketing
Charity Hisle, Community-Sherpa Operations Manager, Network Communications, is a social media consultant, speaker and trainer. After several years in the printing and Multifamily industries, she developed a love for social media marketing and became excited about the implications of social media marketing for small business. In an effort to generate awareness concerning the benefits of leveraging social media, she established an engagement training blog and became a full-time social media consultant. Since that time, Charity has joined the Apartment Finder team at Network Communications, Inc. in Lawrenceville, Georgia as the Community-Sherpa Operations Manager. Her focus is on Multifamily community engagement, marketing and training. Charity is regarded by industry professionals as an emerging leader and is known for her innovative and unique insights on using social media strategies to attract and retain customers. Her previous experience includes directing new media marketing initiatives, planning and implementing Internet marketing campaigns, e-mail marketing campaigns, and classified listings strategies at Benson Media, Inc. Charity’s classified listings strategies and best practices guidelines have resulted in hundreds of leads and leases for apartment communities nationwide. Charity is originally from Pensacola, Florida. Charity currently resides with her husband Peter, three children, and two chihuahuas in metro Atlanta. You can reach Charity on LinkedIn, Facebook and Twitter @CharityHisle, and CharityHisle.com.
Brainstorming 2010 Tracks:
