A Hidden Apartment Marketing Contract Can Significantly Increase Your Rentals!

Contributed by:  Becky Bruno, ConAm Management, Kirkland, WA

This idea is especially for apartment communities, which are located near major manufacturing companies (Boeing, for example).  It’s a fact that Engineering / Contractor companies hire all over the world, and relocate their employees to work at major manufacturing centers with whom they have contract relationships.  These employees remain employed by the contracting company, and are excellent rental applicants and residents.
Locate Engineering / Contractor companies in the yellow pages under “Employment Contractors” or “Engineers”.  (They’ll typically be listed under Engineer – Traffic / Transportation; Engineer – Technical; Engineer – consulting; or Engineer – Structural)
Call their Personnel or Human Resources department and introduce yourself.
Send a professional letter with flyers and brochures.
Follow up with a thank-you letter and call.  Build rapport.
Provide extra brochures for their out of country and state hiring trips.  These companies can hire as many as 50-100 people to be relocated on one interviewing trip.

Results:  20 rentals in six months from five contracting companies.

Plan now to attend the Multifamily Brainstorming Sessions